Six Ways Ethical Brands & Female Founders Can Earn More Media Coverage + Get Visible Without Pro PR

At a time of year that an often feel hectic and full of so many things to take care of, this show keeps it simple with practical, easy-to-implement tactics you can start right now to earn more media coverage and gain more visibility for yourself and your brand in the weeks and months ahead.

Some are so easy to do that they may even feel like fun. And the best part? You don’t have to do all six at the same time to make significant progress in your DIY PR and media outreach strategy. You’ll get value out of this episode whether or not you’re actually planning to formally pitch the media on news you have coming out early next year. Along with concrete, no-brainer steps you an take to help journalists find you without the help or expense of a PR agency or PR professional, this show walks through strategies that have the added benefit of connecting you with more allies in your community, new customers and collaborators for future partnerships.

Not only the final episode of 2018, this week’s show is also the last before our annual January hiatus. Thank you for following along this year, and we’ll see you in February. In the meantime, dive into the show archives for 165 more episodes focused on the future of fashion, entrepreneurship, sustainability + tech (a space I call FEST).

This week’s solo episode is the latest in our media strategy series created to help you amplify your brand and grow your visibility. 

Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility.

What you’ll learn

Plain and simple, I’ll walk you through six easy, practical ways you can earn more media coverage and increase your visibility without the expense of a PR agency or costly PR professional. 

How you’ll be inspired

These days, everything is changing. And while that can be daunting information to digest (help! so much to learn), it’s actually really good news for FEST founders. Instead of the old methods of landing media coverage, which could easily leave you at a disadvantage without formal PR representation, more and more members of the media are using social media, personal networks, email newsletters and other previously unconventional methods to source information, interviews and products for the content they are creating. 

What you’ll tell your friends

Have you heard the Spirit of 608 podcast? This week’s show is all about simple ways you can reach the media without a PR agency. Also, the show reminded me that I need to get more visible in 2019. Check it out on the Spirit of 608 podcast. 

Resource of the week

PressDope’s The Dope List: Want media opportunities, places to pitch, event discounts and partnership opportunities curated just for you? Every Thursday, the Spirit of 608’s sister business, PressDope, sends out an email with The Dope List. Recent emails have included opps like Shark Tank auditions, a new web series looking to feature entrepreneurs on, blogs looking for guest contributors, a new online marketplace seeking sustainable brands to partner with, accelerator program deadlines, calls for speakers and much more. Sign up to get it here

Mentioned in this episode:

Hello Giggles

Fast Company

The Bold Italic

The Atlantic


Shark Tank

The Huffington Post


Haro – Help A Reporter Out


Find more episodes featuring women at the forefront of FEST online at



© Spirit of 608