Scrappy Startup Strategies for Sustainable Brand Building with Andrea Seemayer of A. Lynn Designs

It’s easy to spend your life reading, researching and listening to savvy advice for your future entrepreneurial greatness. But putting it into action? That’s where it’s easy to fall short. But not for this week’s guest, a FEST founder who’s quickly building a sought-after collection of core wardrobe basics made using materials that incorporate eucalyptus and other plant fibers while sticking it out at her (very enviable, as it happens) day job working with a top New York-based fashion brand. Listen to the episode to hear how she’s putting sage business advice from female entrepreneurs such as Nathalie Molina Niño into practice everyday to build a lean, yet oh-so-stylish startup from the get go.

Meet this week’s guest, Andrea Seemayer, Founder of A. Lynn Designs.

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Resource(s) of the week

One especially for startup entrepreneurs: Leapfrog by Nathalie Molina Nino. Andrea says this book gives advice on lots of startup topics, including raising capital and making the right decisions.

Connect with Andrea Seemayer



Instagram: @a.lynndesigns

Mentioned in this episode:

Leapfrog: The New Revolution for Women Entrepreneurs

Zac Posen


Alice + Olivia

Rebecca Taylor

Marc Jacobs




Ralph Lauren

Javits Center

Dreamers and Doers

Self Made ( FB Group)


Fast Company

Women’s Wear Daily

The San Francisco Chronicle

Find more episodes featuring women at the forefront of FEST online at



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