Meet the FEST 40

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People are always asking me where to shop – and especially where to shop brands they can be proud to wear for reasons beyond their looks. In the first Spirit of 608 shopping guide, I’ve compiled a list of 40 brands I’m eager to share not only because they sell cool, stylish products that are quick to land on my own wishlist and gift lists for others, but also because each does something that pushes fashion into a better place.

Okay, I know. It’s actually 43. But the best things in life aren’t supposed to be neat and tidy, now are they?

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