How to Market Through the Mayhem: FEST Deals, Promos + Marketing Inspiration You Can Use Right Now

We asked FEST brands and businesses to send messages, news, promos and deals our way so we could help share and support what they’re working on as, well, everything around us all shifts and changes. For listeners, the gems in this week’s episode are twofold. First, you’re likely to find a business you want to support or a deal you want to take advantage of (I know I found several). Second, the show is an excellent overview of how ethical and sustainable brands are responding to the need for continued marketing and connection with their audiences amid COVID-19.

There are surprisingly creative approaches, as well as tried-and-true marketing tactics. You’ll learn that not everything costs as much as you thought it might thanks to some recently-announced promotions from brands that sell FEST products and services. At at the same time, you’ll also discover that it’s not always necessary to offer a discount or a deal. There are other ways to generate interest and connection and other ways to inspire people to purchase. There are examples of each in the show, as well as a number of uplifting messages from other founders who know exactly what it’s like to be where you are right now. 

We’ll also be sharing the deals and offers on Instagram this week and next. Visit us there for more — and visuals to go with the brands’ messages on the show. If you’d like to submit a deal or message, you can still do so here.


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Previous Spirit of 608 podcast episodes mentioned on the show this week:

So608 Ep 141: All About Ethical Fashion Branding With Marisa Flacks Of RISE Creative Co.

So608 Ep 163: Sourcing Plant-Based Textiles From Overseas + Building A ’19 PR Strategy With Nicki Patel Of Ethical Fashion Brand Milo + Nicki

So608 Ep 171: How SixChel’s Dina Chavez Landed A Print Feature Story Read By 3.6M+

FEST brands and businesses

Sense of Shelf


milo + nicki


Jessica Redditt

Malia Designs

Pure Colour Baby


M. Patmos

The Fashion Business Coach

Third Law

Purse & Clutch

Vivid Element

Opaline Hue

LIYA Collective

Green Story

Earth Warrior Lifestyle

Find more episodes featuring women at the forefront of FEST online at

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