87: Creating Innovative Ecommerce + Work-Life Integration with Serial Entrepreneur Rachel Blumenthal of Rockets of Awesome

ep-87-rachel-blumenthal-squareToday’s show features a serial entrepreneur who left a job early on in her career that many would easily put in dream gig territory. Instead, she followed a path that was all her own. Since then, she’s watched her first company – a jewelry business – end up in over 300 stores, observed the early days of eyewear startup Warby Parker from insider her very own apartment, started a trendy product recommendation site for parents and, most recently, launched a kids’ clothing company that’s out to change the way family shop for clothes.

Meet this week’s guest, Rachel Blumenthal, founder of Rockets of Awesome.

If you’re in the middle of building your own company – or thinking about doing so in the future – you’re going to want to hear Rachel’s story, which begins at Yves Saint Laurent, dives into startup territory and continues along an entrepreneurial path that mixes work, marriage and family. You’ll hear us talk about work-life integration (her alternative to work-life balance), how she went from a job at one of the most recognized fashion brands in the world to growing her own jewelry brand, building a content platform and her current day-to-day making shopping for children’s clothing a little saner experience for both parents and kids. Plus, her practical advice for simplifying life when you’re a busy CEO and parent.

This episode brought to you with support from the FEST-ive folks at Betabrand. Save 20% off when you shop and use code SPIRIT20. But wait, there’s more below!



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Listen to today’s conversation for Rachel’s journey from her fashion industry start to startup life and beyond. Stick around to the second half of the conversation to hear her number one life hack, one that will leave you with new ideas for simplifying the things you have to do so you can do the things you want to do.


Rockets of Awesome: rocketsofawesome.com

Facebook: https://www.facebook.com/Rocketsofawesome

Instagram: @rocketsofawesome & @therlb

Twitter: @Rocketsofawesom

Yves Saint Laurent

Lucky Magazine

Daily Candy

Henri Bendel

Shop Up

American Eagle


J. Crew

Warby Parker

Cricket’s Circle

Fresh Direct


T-shirt motto: Let’s do it.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.



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