86: How Cosa Buena’s Vera Claire is Building Ethical Ecommerce + New Approaches to Working with International Artisans

ep-86-veraclaire-cosabuena-squareToday’s show features a female entrepreneur who is not only building a FEST business, but is also a longtime Spirit of 608 listener and supporter of the show. In true Spirit of 608 style, she is building a business with a mission to not only bring beautiful artisan-produced apparel and accessories to her customers, but also to improve the livelihoods of the makers she works with by weaving English language education into her company’s core operations.

Meet this week’s guest, Vera Claire, founder of Cosa Buena.

Vera may be at the beginning of her entrepreneurial journey, but like so many young female entrepreneurs today, she already has much to teach. A seasoned world traveler by the time she hit her early twenties, Vera was taken with the handwork skills of makers she met in Latin and South American countries. You’ll hear her explain her approach to establishing working relationships with artisans, why her Spanish language skills have been key to the process and how she plans to bring English language education to the people creating the goods she sells.

This episode brought to you with support from the FEST-ive folks at Betabrand. Save 20% off when you shop and use code SPIRIT20. But wait, there’s more below!



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Listen to today’s conversation for Vera’s journey from an internationally mixed household to building an international business with a social mission – all while still in graduate school. We also talk about her favorite sites and strategies for staying on brand and creating the look and feel you want for your company in low tech and high-tech ways.


Cosa Buena: lacosabuena.com

Instagram: @cosa.buena

Pinterest: https://www.pinterest.com/holacosabuena/

San Francisco State University

Teotitlan de Valle

Creative Market


Facebook group that I host for FEST founders

T-shirt motto: You are your own soulmate. – Rupi Kaur

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.



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