78: Here’s What Journalists Want & How to Reach Them with Ozy’s Zara Stone

ep-78-zara-stone-zarastone-squareIn the third episode of the Spirit of 608 Fall FEST-ival of media experts mini-series running throughout October, we take a page from Jim Morrison and break on through to the other side. The reason: you as a badass FEST founder cannot, will not, should not try to pitch people you don’t know and understand. You already know it’s a cardinal rule for seeking investment or customer buy-in, but it’s also a crucial (yet often overlooked) to-do item for your press strategy. To bring you closer to understanding how journalists covering technology, fash tech, innovation and underground culture, this week’s show features a conversation with a full-time freelance journalist who spends her days (when not hoola-hooping) finding untold stories in all of those realms.

Meet this week’s guest, tech journalist at Zara Stone.

Today’s conversation with Zara not only offers a window into the world of a working journalist – the very kind you might be trying to pitch in the future – but delves into her advice for founders trying to DIY their own PR. Stick around to the end of the show for her thoughts on Twitter networking, becoming a source for a story instead of just a featured product and what she looks for in a good feature.

This episode brought to you with support from the FEST-ive folks at Betabrand. Save 20% off when you shop and use code SPIRIT20. But wait, there’s more below!

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HOW TO LISTEN:

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Listen to today’s conversation for Zara’s take on technology and innovation, her advice for your media outreach and the time-saving, URL storing app that she has got me hooked on.

Linkage:

Zara Stone: zarastone.net

Twitter: @AlmostZara

Forbes

Ozy

Washington Post

Vice

Drone 360

The Circle, the new Emma Watson movie

FitBit

Fusion

Contently

ClassPass

Midults

Pocket

Croissant

WeWork

Shoptagr

T-shirt motto: The harder I work, the luckier I become.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.



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