18 Oct 78: Here’s What Journalists Want & How to Reach Them with Ozy’s Zara Stone
In the third episode of the Spirit of 608 Fall FEST-ival of media experts mini-series running throughout October, we take a page from Jim Morrison and break on through to the other side. The reason: you as a badass FEST founder cannot, will not, should not try to pitch people you don’t know and understand. You already know it’s a cardinal rule for seeking investment or customer buy-in, but it’s also a crucial (yet often overlooked) to-do item for your press strategy. To bring you closer to understanding how journalists covering technology, fash tech, innovation and underground culture, this week’s show features a conversation with a full-time freelance journalist who spends her days (when not hoola-hooping) finding untold stories in all of those realms.
Meet this week’s guest, tech journalist at Zara Stone.
Today’s conversation with Zara not only offers a window into the world of a working journalist – the very kind you might be trying to pitch in the future – but delves into her advice for founders trying to DIY their own PR. Stick around to the end of the show for her thoughts on Twitter networking, becoming a source for a story instead of just a featured product and what she looks for in a good feature.
This stuff is key to the show’s success, and I appreciate you helping me play the game. <3 <3 <3
HOW TO LISTEN:
Listen online: Just press play above or subscribe via RSS to receive all new episodes.
Android: Download the free Stitcher app and search for Spirit of 608 in the app.
Listen to today’s conversation for Zara’s take on technology and innovation, her advice for your media outreach and the time-saving, URL storing app that she has got me hooked on.
Zara Stone: zarastone.net
T-shirt motto: The harder I work, the luckier I become.
Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.