Thinking Outside of the (Cardboard) Box and Changing How Retail is Done with LimeLoop Founder Ashley Etling

If there’s one thing ethical fashion brands and values-driven product companies struggle with today, it’s the problem of packaging. Sure, maybe it’s not that sexy of a subject. But it’s an arena ripe for change. Cardboard boxes and plastic mailers may seem like the only choices out there today, but today’s guest would beg to differ. And not only that, she’s stepping into the fray and aiming to bring a fix capable of changing how retail is done.

Meet this week’s guest, Ashley Etling, CEO of LimeLoop.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.

 

What you’ll learn

You’ll get a front row view to a founder who’s in the early stages of building an entirely new system for something almost ever retail brand does on the daily: shipping and receiving packages. What if, you’ll probably think to yourself as you listen to this episode, Ashley’s right and the best way forward is an entirely new way forward? What would that look like? What are the challenges? You’ll learn them on the show.

How you’ll be inspired

Along with her generally badass urges to disrupt an entire ecosystem, Ashley’s bravery and open-mindedness in her career path will catch your attention. Once a competitive rock climber, she used her toehold in that industry to learn everything she could about supply chains before founding a Bay Area startup connecting corporations with graphic design talent. Not content to stick within one industry, her latest venture into packaging is just one more example of her inspiring approach to life and work.

What you’ll tell your friends

Are you, like me, also drowning in cardboard boxes and plastic mailers because you’re just so much less likely to go to a physical retail store than ever before? How ridiculous is it that no one has figured out a better way to ship all the things? What if you could just send the packaging back and get some perks when you did? This woman I heard on the Spirit of 608 podcast this week is starting a business to do just that. I hope she makes it! If I have to break down one more cardboard box…

Resource of the week

Live Plan: Need a business plan tool with financial projects you can update, adjust and mess around with to your heart’s content in real-time? Ashley recommends this platform, and I can attest to its usefulness as well. Also, bonus points: the parents company, Palo Alto Software, boasts female CEO Sabrina Parsons.

Connect with Ashley Etling

Website: www.thelimeloop.com

Facebook: https://www.facebook.com/TheLimeLoop

Twitter: @thelimeloop

Instagram: @thelimeloop

Mentioned in this episode:

Aventure

Aperol

Clorox

GE

Recology

Fisher

Mary Poppins

T-shirt motto: If you want to go fast, go alone. If you want to go far, go together.

 

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.

 

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.


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