18 Apr Lively’s Michelle Cordeiro Grant on Racking Up Startup Success By Building a Company She Believes In
Meet this week’s guest, Michelle Cordeiro Grant, Founder of Lively.
What to know
Want the backstory on the woman behind Lively and its out-of-the-box approach to bras and underwear? Michelle says, “I was lucky enough to find a role in fashion at Federated Merchandising Group, where I was able to create brands and products for one of the biggest retailers in the world. I instantly fell in love with the entire process — from concept to customer. But in the back of my head, I was still not convinced that a career in fashion could be my life’s profession. After applying and attending law school — two weeks in, I realized my passion really was supporting, creating, and developing these amazing brands. I finally realized that your passion could actually BE your career. While at Victoria’s Secret, I saw that this $13 billion lingerie category in the U.S. alone was dominated by this one brand, with one POV. I knew that one day I was going to create a completely new experience for the bras and undies category, that was inspired by real life: one that could inspire women to embrace their human uniqueness, their individuality, and in doing so allow them live life passionately, purposefully and confidently.”
Resource of the Week
Pixlee: Michelle recommends this resource of the week for any brand dealing with some heavy lifting on the socials side, particularly with brand awareness and influencer marketing.
Mentioned in this episode: