Live Media Strategy Session: Laying the Foundation for DIY PR with Kristen Sanders of K.Michael Jewelry

We’re back with a live media coaching episode for the first time in months. In today’s episode, you’ll hear a live media strategy session with a FEST founder and Spirit of 608 Facebook group member who needs help building a path to press coverage for her Bay Area-based jewelry collection. Like many ethical fashion entrepreneurs, she is beyond dedicated to what she does and looking to take her business to the next level. Listen in for a conversation sure to help any entrepreneur lay the foundation of a DIY PR strategy that will work even with serious time and budget constraints – all while raising brand awareness and landing future press coverage. P.S. She has a really, really cool last name.

Meet this week’s guest, Kristen Sanders, Founder of K.Michael Jewelry.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.
What you’ll learn

After hearing Kristen’s story and how she’s building an ethical jewelry business while working full-time as a special education teacher, you’ll learn the first four steps she needs to take to get her DIY PR and media outreach strategy up and running in the weeks ahead.

How you’ll be inspired

When you listen to the conversation, you’ll know that no matter where you are with your DIY PR and media outreach, you can take simple steps to lay the foundation for a strategy that will benefit your brand in myriad ways. Instead of feeling overwhelmed, you’ll feel motivated with simple steps you can take little by little to land press coverage in the future.

What you’ll tell your friends

Say what you will about Facebook, but Facebook groups are where it’s at for online networking these days. Join the right group, and you can connect with people who not only get what you’re going through as an entrepreneur, but can also teach you so many things, help with collaborations and lead to lasting connections that extend beyond the digital.

Resource of the week

Mediation tools Insight Timer and Calm. Far from the first FEST founder to practice meditation, Kristen swears by it to stay grounded and have a great start to her day. Along with these meditation apps, Kristen listens to a good selection of podcasts you can add to your must-listen list, including Flourish & Thrive, Being Boss and Pursuit with Purpose.

Connect with Kristen Sanders

Website: kmichaelstyle.com

Facebook: https://www.facebook.com/kmichaelstyle

Instagram: @kmichaelstyle

Pinterest: https://www.pinterest.com/kmichaelstyle/

Mentioned in this episode:

Etsy

Pinterest

Instagram

Google Ads

Refinery 29

Thrillist

Seven by Seven

Google Alerts

Pocket

Feedly

The Chronicle

Fast Company

Women’s Wear Daily

Insight Timer

Calm

Flourish & Thrive

Being Boss

Pursuit with Purpose

Yelp

Tools of Titans

T-shirt motto: Be where your feet are.

 

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.

 

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.


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