14 Feb How Ethical Lifestyle Influencer Molly Stillman Created Her Most Profitable Year Ever – In the Midst of Personal Tragedy
What you’ll learn
Working with influencers can be one of the most effective ways for emerging brands to reach new audiences, but developing meaningful partnerships can be tough on both sides. In this episode, we look at Molly’s approach to working with ethical, sustainable and socially-responsible brands — you’ll find out what works best for her brand partners, how to work with her and other bloggers and why long-term collaborations trump one-off sponsorships and ads every time.
How you’ll be inspired
2018 was one of Molly’s most difficult years. Other than ups and downs in her business, she suffered back-to-back tragedies that deeply affected her ability to work for months on end. However, as Molly shares, 2018 was the most profitable year for her business — ever. How did that happen? In this episode, Molly shares her tips on keeping your business going, even when you feel like you can’t.
What you’ll tell your friends
I was listening to the Spirit of 608 podcast this week, and I absolutely cannot believe how Molly made it through one of the most difficult seasons of her life while also managing to have her most profitable year in business ever. I have so much respect for this girl and her resilience. Plus, her tips for brands that want to work with ethical fashion and lifestyle bloggers are golden.
Resource of the week
Cladwell: If you’ve seen the 90’s movie Clueless and always wanted Cher’s interactive closet, there is indeed an app for that — and Molly loves it. Cladwell mixes and matches clothes from your wardrobe based on styles you like. Molly absolutely loves it!
Connect with Molly
Website: Still Being Molly
Podcast: Business with Purpose