How to Get Great Feedback & Collect Kickass Business Insights with Method + Mode Founder Rachel Swanson

How often are you collecting customer feedback and business insights that will help your business move toward an even more badass future? Do you even know where to start? This episode is all about how learning more about the Spirit of 608 audience turned into one of the most valuable things I did for my own business this spring – and how you can implement easy DIY strategies to get the same kind of information from your own customers and audience. Add in that this week’s guest is a former W magazine staffer and a mompreneur who exited corporate America to launch a business catering to emerging businesses and brands just like all of ours, and you’ve got yourself one episode you won’t want to miss.

Meet this week’s guests, Rachel Swanson, Founder of Method + Mode.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.
What you’ll learn

Customer feedback is gold. Even better? You don’t need a fancy pants market research firm to gather the insights you need for your business (if you do want one, though, there’s always Method + Mode). We’ll walk through ridiculously easy steps you can take to gather feedback and business insights on your own.

How you’ll be inspired

Rachel left corporate America after more than a decade working for top publisher Conde Nast and media household names such as W magazine to launch her own agency. Why? Comes a time when we all have to step into control of our own lives. For Rachel, that meant going out on her own. If you’re considering a new path in the future, Rachel’s story is one you want to hear.

What you’ll tell your friends

I was listening to this podcast episode, and can you believe gathering valuable customer feedback could be as easy as asking random people questions at the grocery store? Yeah, this woman who once worked at W magazine and now does her own thing says it really works.

Resource of the week

The Pitch Podcast and Startup Pregnant: Along with the bomb advice to remember that life is not going to always feel the way it does at this moment (for better or for worse), Rachel lets us in on a couple of podcasts to add to our players. Check ’em out.

Connect with Rachel Swanson

Website: methodandmode.co

Facebook: www.facebook.com/methodandmode/

Instagram: @methodandmode

Linkedin: https://www.linkedin.com/company/methodmode/

Mentioned in this episode:

Digitas

WPP

Conde Nast

Glamour

W

Mintel

Forrester

E-Marketer

LexisNexis

The Pitch by Gimlet

Startup Pregnant

T-shirt motto: It never stops.

This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.
Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.


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