19 Jun Failing Into a Better Future & Ditching Your Plan B with 12th Tribe’s Demi Marchese
Meet this week’s guests, Demi Marchese, Founder of 12th Tribe.
This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.
What you’ll learn
Word-of-mouth, grass roots brand building is alive and well. For proof, look no further than 12th Tribe’s story. When Demi wanted to get the word out about the clothes she was selling to twenty-somethings seeking the festival look, she hit the road to host impromptu pop-ups at California colleges and universities. Holding 30 different events in 30 days at one point during the early months of her business, she dressed and styled hundreds of women – and would even meet customers in grocery store parking lots or on the side of the highway to get the job done. And yes, social media came into play as one of the chief ways to get the word out about her next event, but it was her hustle and willingness to show up strong to serve her customer in person that led her to the next level.
How you’ll be inspired
Demi ditched her plan B and walked away from high-profile styling gigs (she worked with the likes of Bea Miller, Christen Press and Nick Jonas, to name a few) to pursue her 12th Tribe dream. “I just knew my mind was so committed to something else,” she says of turning down those job offers during the show. “I’m not someone who’s going to put in half the work for something that I want to see come out 110 percent.” Do you have a plan B? What if it’s the very thing holding you back from the entrepreneurial leap you want the most?
What you’ll tell your friends
Have you heard about the 25-year-old founder of 12th Tribe? When she broke up with her significant other and didn’t get the job she was dying for, she started a business that led her to style hundreds of women in her special brand of festival fashion and then went on to grow her ecommerce site into one beloved by boho chic twenty-somethings and an Instagram fan base of over 80K. You’ll hear how this young entrepreneur is well on her way to creating her own mini-empire in this week’s episode.
Resource of the week
Paulo Coelho’s The Alchemist: She may be tech-savvy and very much dialed into the here and now, but Demi skipped the apps and tools many founders who come on the show recommend to suggest putting down your phone in favor of good, old-fashioned pen, paper and books, including Coelho’s classic read.
Connect with Demi Marchese