Nearly a decade after bursting onto the scene as retail's latest innovation, pop-up shops have become the standard way for fashion brands and independent businesses to test new markets, new products and product-market fit. Not surprisingly, pop-up shops have gotten increasingly complex as household name...

[gallery type="rectangular" link="file" size="full" ids="19010,19021,19019,19017,19016,19015,19014,19013,19009,19008"] You've heard their voices on the Spirit of 608 podcast in EP 116, where we went to the University of Virginia campus to find out what FEST customers of tomorrow are thinking today about what they buy, where they buy it,...

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