What should you absolutely without a shadow of a doubt do before you’re ready for press coverage? It’s simple really: before you do any pitching to journalists or the media, you need to answer the four questions in today’s episode. As a longtime journalist. I spent more than a decade wishing brands had come to me with this kind of insight into their own business — it might have gotten them a lot more press coverage. That’s in the past, but what’s happening today is this: I’m sharing the four questions any brand must answer before you’re ready to go out and get valuable press coverage.
Amp up your DIY PR and media outreach Strategy in this week’s solo episode with Lorraine Sanders.