63: Clothing For Your Identity (Not Your Gender) with LGBTQ Fashion Pioneer Mary Going of Saint Harridan

When serial entrepreneur Mary Going set out to solve her own problem, little did she know she was about to pioneer a new approach to LGBTQ fashion – one that prizes clothing styled for identity, not gender. But that’s what happened as she discovered the joy of a perfect-fitting suit custom-made for her upcoming wedding. After years of not feeling like clothing was an ally in her life, she saw how it could become a game-changer in others’ lives – and so she did something about it and started a company. At Saint Harridan – and as of last week – in a new online marketplace dubbed Harridan Township, Mary and her team bring clothing to shoppers who often meet with disappointment in mainstream stores. From men’s suits and button-downs tailored for all shapes and sizes to dresses and feminine clothing men and trans men can wear, Mary’s company seeks to bring the experience of loving how you feel in what you wear to a long underserved population. Plus, she’s got a pretty good story to how she got to where she is today and some gems of advice for people setting out on an entrepreneurial path of their own.

This episode brought to you with support from the FEST-ive folks at Betabrand. Save 20% off when you shop and use code SPIRIT20. But wait, there’s more below!

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Listen to Mary’s story to hear how she ended up founding an early web design company as a way to pursue her passion project – a hot sauce info source and retailer – and went on to start one of the few fashion retailers catering to shoppers’ identities, rather than their genders.

Linkage:

Saint Harridan: saintharridan.com

Facebook: https://www.facebook.com/SaintHarridan/

Twitter: @saintharridan

Instagram: @saintharridan

Pinterest: https://www.pinterest.com/saintharridan/

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Harridan Township

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EP 7: HUSTLE HARDER, STAY HONEST + KNOW YOUR GIRL WITH WILDFANG CEO EMMA MCILROY

T-shirt motto: You’ve got to be willing to be bad at something in order to get good at it.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.



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