37: Making it Custom, Cool & Customer-Led with Aubrie Pagano of Bow & Drape

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It’s the last episode of the year, and I can’t imagine a more appropriate guest. For today’s show, I’m thrilled to be able to share a conversation with Aubrie Pagano, founder and CEO of Bow & Drape, a New York fashion startup that is amassing legions of loyal fans with its customizable sportswear and cheeky, sweatshirt-ready phraseology. Dial up one of their sweatshirts for a cool-chic way of saying what’s on your mind (a few of my favorites include the Goal Digger and the I Donut Even Care options). And while it’s all very fun and of-the-moment (just check out their celeb fans on their Instagram account), Aubrie has plenty to say that’s all-business when we talk about her company’s origins and how she went from early entrepreneurship to a viable business with a cult following. Oh and p.s., she just happens to manufacture locally and ethically, so there’s that to impress us, too.

But wait, there’s more below!

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Listen to the show for a taste of Aubrie’s story, advice on how to shape your business idea based on her years of trial and error and how you’ll know when you’ve landed on the approach that’s going strike the cord with your core customers.

Linkage:

Bow & Drape: www.bowanddrape.com

Facebook: https://www.facebook.com/BowAndDrape

Twitter: @bowanddrape

Instagram: @bowanddrape

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Lorraine’s Fast Company story about Bow & Drape

Find more episodes featuring women at the forefront of F.E.S.T. online at www.Spiritof608.com.



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