31: Early Feedback & Hustling Your Core Introvert with Silver Lining Bespoke’s Rel Lavizzo-Mourey & Cassandra Kaldor

Silver Lining Bespoke

Childhood friends who’ve joined forces on a line of outerwear and accessories with custom-printed linings,  Rel Lavizzo-Mourey and Cassandra Kaldor of Silver Lining Bespoke are like so many FEST-ive entrepreneurs today: they’re fusing fashion, technology and a social mission into a product that’s more-than-meets-the-eye. Working in collaboration with featured artists or using customers’ own imagery to generate their custom designs, Silver Lining Bespoke relies on digital printing techniques to turn the inside of men’s and women’s coats into conversation pieces. But while Rel, who’s the founder and CEO, and Cassandra, the company’s art director, work closely together, they’re not in the same office – or even the same town.

In today’s show, we talk about Rel’s path toward founding her own business after working to grow Minx Nails and, before that, relaunch Honey magazine. Cassandra explains how she came to join her childhood friend in the idea and how the two work together despite living in different parts of California. Plus, we get their take on pulling off a successful Kickstarter campaign.

But wait, there’s more below!

Subscribe-in-itunes

stitcher-300x96

<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes.

This stuff is key to the show’s success, and I appreciate you helping me play the game. <3 <3 <3

HOW TO LISTEN:

Listen online: Just press play above or subscribe via RSS to receive all new episodes.

iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.

Android: Download the free Stitcher app and search for Spirit of 608 in the app.

Listen to the show for Rel and Cassandra’s stories, how Rel’s experience working for a nail art company spurred the idea for her current venture and how Cassandra’s own pending life change made it the perfect time to shift gears and come on board.

Linkage:

Silver Lining Bespoke: www.silverliningbespoke.com

Facebook: https://www.facebook.com/silverliningwear

Instagram: @silverliningproj

Pinterest: http://pinterest.com/silverlinin0088

Minx

Marc Jacobs

Vivienne Westwood

Shel Silverstein

California College of the Arts

Dermalogica

Kelly Ording

Root Division

Kickstarter

H&M

LVMH

Find more episodes featuring women at the forefront of F.E.S.T. online at www.Spiritof608.com.



CONNECT & COLLABORATE IN FEST

 

© Spirit of 608