27 Mar How Perrin Paris is Reinventing Ethical Luxury for the next 100 years with Instagram Influencer Olga Pancenko
Meet this week’s guest, Olga Pancenko, COO of Perrin Paris.
What you’ll learn
Perrin Paris started out as a glove company, whose history stretches back to 1893, back when gloves were must-have accessories. While gloves may no longer be the stylish wardrobe staples they once were, that didn’t stop the family-owned company. Listen in as Olga explains how Perrin is using its heritage and history to innovate and come up with the statement-making, modern products that are ushering in a new era for the luxury brand.
How you’ll be inspired
In our numbers-obsessed world, it’s refreshing to learn that this is one ethical luxury brand that’s very comfortable not reaching everyone. Hear Olga explain that Perrin not only has a niche market, but also niche distribution. Bottom line: they know exactly who they are, who their customer is, and what characteristics their brand and wholesale partners should have. Find out how this kind of exclusivity is part of what’s working well for Perrin today.
What you’ll tell your friends
Hey, this woman I listened to on the Spirit of 608 podcast not only has a badass job with Perrin Paris, but she’s also somehow finding time to be an influencer herself. Not only is her Instagram feed gorgeous, but she’s dropping lots of tips and insight for anyone growing an Instagram account today (and no, she doesn’t feel the need to snap a photo of every single meal she eats!) Her tips? Maximize on community and communication. Get the lowdown on those and much more in this week’s episode.
Resource of the week
As an IG aficionado, Olga’s resources picks are all about the gram: Unum – an app that’ll help you plan out your IG, especially if you’re particular about that grid; VSCO – for some awesome filters; and Facetune – in case you’ve got trouble finding your angle for those selfies, this app will help you look better!
Connect with Olga Pancenko
Mentioned in this episode:
T-shirt motto: 80/20.
Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.