13 Mar Power CEO Tina Sharkey on Brandless, Brand Tax + Building Exclusive Products at Inclusive Prices
Meet this week’s guest, Tina Sharkey, CEO of Brandless.
What you’ll learn
Why Brandless is doubling down on community as it digs into the business of building a company that’s about a lot more than $3 product – and how you can apply this approach as you grow your own brand. Plus, you’ll learn why they think they can pull off offering organic, non-GMO, non-toxic and environmentally-sound products at prices that often undercut those you’ll find on grocery store shelves.
How you’ll be inspired
For working moms in the audience, it will be easy to find inspiration from Tina. Not only did her own working mom show her how to take a seat at the proverbial table, but her own approach to parenting (no “kids table” allowed) is one example of how a mom with a career outside the home can succeed at both.
What you’ll tell your friends
Have you heard about this thing called brand tax? According to Brandless, the prices we usually pay for our goods at department or grocery stores are unnecessarily jacked up thanks to numerous distributors and manufacturing companies in the mix. But what happens if you could remove all of these different companies and get to price your goods just for the product itself? Well, you might end up getting things like high-quality organic olive oil for $3.
Resource of the week
Siri: Yes, you can use Siri to be productive! She’s not just some bot that churns out amusing answers to random questions. Tina uses Siri for dictation, enabling her to jot down quick thoughts and multitask more efficiently.
Connect with Tina Sharkey
Mentioned in this episode:
T-shirt motto: Magic has no formula.
Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.