06 Mar 132: Why Running a Fashion Business Isn’t as Glamorous As it Seems And What You Can Do About It with Successful Fashion Designer’s Sew Heidi
Meet this week’s guest, Sew Heidi, Founder of Successful Fashion Designer.
What you’ll learn
Running a business isn’t as glamorous as it seems. It might not be the right choice for everybody. As Heidi says, it certainly wasn’t for her. She tells us, “I actually hated running because at the end of the day, I wasn’t even designing anymore… I was doing sales, inventory, dealing with customer service issues.” Get some real talk from Heidi this week, as she shares her less-than-stellar experience starting a company – and how walking away led her to what she was truly meant to do.
How you’ll be inspired
It’s easy to think hitting the goals you have in mind for yourself will lead to happiness. But sometimes, you get there, and the reality is a far cry from what you’d imagined. Listen to the show to hear how Heidi walked away from her own fashion brand to design in-house for another company, then ultimately decided she needed an entirely different direction that, while not her original goal, ended up being an entirely better fit.
What you’ll tell your friends
So did you know that pricing yourself too low can mean even fewer customers than you’d find if you only charged more? And then there’s this: if you’re stuck making next to nothing for hard work, you’re not actually stuck. There are a number of ways to change the relationship and get paid rates that will actually help you sustain your lifestyle. We get some negotiating tips from Heidi, as she shares some techniques to help you avoid pricing yourself too low.
Resource of the week
Calendly: An oldie but a goodie, because this has definitely come up more than once before. Heidi is yet another FEST entrepreneur who swears by Calendly. She’s not one to use a ton of apps, but her busy schedule depends on this one.
Connect with Sew Heidi
Mentioned in this episode:
T-shirt motto: Don’t feed the fears.
Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.