19 Dec 127: Live Media Strategy Session with Althea Simons of Grammar
Meet this week’s guest, Althea Simons, founder of Grammar.
What you’ll learn
Niching down with laser-like focus on a single product category might feel limiting to a designer bursting with ideas, but Grammar’s Althea says that strategy is the secret sauce for her new company, whose capsule collection of 100% organic cotton NYC-made white dress shirts reinvents a classic wardrobe stable with updated silhouettes.
How you’ll be inspired
Althea looks at limitations not as an obstacle or an enemy in her business, but more like a friend. Learn how she rises above the challenges of being an entrepreneur by turning constraints into advantages.
What you’ll tell your friends
Did you hear about the FEST founder who landed her new brand coverage in Women’s Wear Daily and Fashionista before she even had product available to the public? That’s almost unheard of. But here’s how she did it.
Resource of the week
Asana: Althea highly recommends goal-setting and this productivity tool helps her make sure she attains them.
Connect with Althea Simons
Mentioned in this episode:
T-shirt motto: Love yourself. Know what you want. Listen to yourself.
Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.