126: Knowledge Drop with The Brightly Co’s Laura Alexander Wittig on Successful, Sustainable Side Hustling + Productive Productivity

So you want to side hustle, but you’re struggling to balance a budding fashion business with your main gig? Whether that’s a full-time job, family commitments or both, this week’s guest is here to talk about how she conceived, built and launched not one but two FEST-ive brands while spending her days forging ahead with her career at Amazon, then Google and – most recently – Sephora. Yes, really.

Meet this week’s guest, Laura Alexander Wittig, founder of The Brightly Co and Kennebecker.

What you’ll learn

Never underestimate the power of Twitter. While Facebook and Instagram might be the trendier choices for outreach these days, Laura explains why Twitter is still a powerful tool in her productivity arsenal, especially when it comes to networking.

How you’ll be inspired

Laura has some of the biggest names in the tech industry on her resume. How exactly did she balance building two new brands from scratch with a day job and a, you know, real life all at the same time? Find out how her tech background helps her out with her daily tasks.

What you’ll tell your friends

Did you hear about the girl who started two FEST brands while working full-time at Amazon, Google and Sephora? She sounds like she could do basically anything without much help. But here’s the thing, she just took on co-founders for her newest brand. Listen to the show to hear her talk about how she found her co-founders at The Brightly Company and why she says teams are crucial for any FEST entrepreneur.

Resource of the week

The Kanban method: Some of Laura’s favorite production management apps, like Airtable and Trello, utilize this method that involves signboards and scheduling systems.

Connect with Laura Alexander Wittig

Website: thebrightly.co

Website: kennebecker.com

Facebook: https://www.facebook.com/thebrightlyco

Facebook: https://www.facebook.com/itskennebecker

Instagram: @thebrightlyco

Instagram: @itskennebecker

Mentioned in this episode: 

Why good enough is good enough for me: thoughts on giving yourself a break on your way to changing the world

Amazon

Google

United Nations Foundation

Maderight

Sephora

The Rising Tide Society

Trello

Airtable

Kanban

Toyota

Jira

Slack

Manifestly

Zapier

IFTTT

Zendesk

Twitter

Lob

Mailjoy

T-shirt motto: Good enough is good enough.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.



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