14 Nov 123: Making Big Changes After a Decade in Sustainable Business with Proud Mary’s Harper Poe
Meet this week’s guest, Harper Poe, Founder of Proud Mary.
What you’ll learn
Direct to consumer might not be optimal for every company, but it works perfectly for Proud Mary. Find out why Harper is making the move to shut down longstanding wholesale accounts with well-known retailers after nearly a decade in business – and why she’s decided it’s the most sustainable, ethical choice for Proud Mary.
How you’ll be inspired
“I definitely did not have a Plan B.” Hear Harper on creating her dream job by putting together the two things she wanted most: to travel and help artisan communities all around the world.
What you’ll tell your friends
Did you know there’s such a thing as an impact calculator? To do the math, check out Proud Mary’s unique website feature that calculates the hours and number of artisans involved in making Proud Mary’s products – and spoiler alert: it’s a lot.
Resource of the week
Planoly: If you’re a female entrepreneur doing your own social media and trying to balance the need to be the face of the brand with a healthy aversion to plastering your face all over Instagram, you’ve got something in common with Harper. Hear how she uses Planoly to market her company and manage her public and private social media accounts while also keeping much of her private life private.
Connect with Harper Poe & Proud Mary
Mentioned in this episode:
T-shirt motto: Be fearlessly authentic.
Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.