07 Nov 122: Digital Marketing 101 for FEST Brands with Jay Stampfl of Blackbird PPC
Meet this week’s guest, Jay Stampfl, Founder of Blackbird PPC.
What you’ll learn
How to get started on your digital marketing campaign: Jay shares some of the most basic and fundamental tips for startup companies – quite a few that are free and easy to start implementing today.
How you’ll be inspired
While DIY digital marketing – whether you’re talking your SEO strategy as a startup or Facebook lookalike audiences – may at first feel like a daunting beast you’ve got to wrestle to the ground, Jay makes it clear that there’s plenty you can do quickly – often for free – to markedly improve your brand’s prospects.
What you’ll tell your friends
Have you ever wondered why there are suddenly a hundred ads that pop up on your Facebook feed showing you this awesome new product, even though you probably haven’t searched for anything related to the products in those ads? Jay Stampfl explains how platforms like Facebook seem to know exactly what you’re looking for all the time – and how that might just ruin a birthday or holiday gift surprise.
Resource of the week
The Pomodoro Technique: Jay uses this really simple technique in helping him accomplish his to-do lists. It’s 25 minutes of your time dedicated to a single task, and that’s it. Take a break afterwards, do what you want, and then resume for 25 minutes. If you feel like you can’t do this on your own, don’t worry. Of course, there’s an app for that!
Connect with Jay Stampfl
Mentioned in this episode:
T-shirt motto: Blackbird PPC
Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.