117: Meet the Filipino Beauty Brand Fighting Poverty, Supporting Startups and Winning Eco Awards with Human Nature’s Camille Meloto

You don’t need us to tell you that true beauty comes from far below the surface. With this week’s podcast guest, we’re seeing that old adage played out in business with a family-owned beauty brand whose entire structure is set up to deliver organic and eco-friendly products to consumers while fighting poverty, providing stable sources of income to rural farming communities, winning numerous eco awards and distinctions and changing the way global consumers think about what it means to be made in the Philippines.

Meet this week’s guest, Camille Meloto, co-founder of Human Nature.

When Camille and her sister, Anna, realized that many of the eco-friendly and organic cosmetic and personal care products found at U.S. retailers were either made using ingredients sourced from their native Philippines or could be grown there, they saw more than a business opportunity. They saw a chance to continue and support the work of their father, Tony Meloto, founder of the Gawad Kalinga poverty-alleviating and nation-building movement that seeks to create change in the poorest Filipino communities. By partnering with farmers living in Gawad Kalinga communities in the Philippines for their ingredients, committing to paying fair wages and providing stable employment where employees work without the threat of being fired (which, it turns out, are pretty revolutionary employment practices in their home country), Camille and her founding team have grown the company from three people to nearly 450 today. Along with 34 retail stores across the Philippines, their award-winning products are available internationally from Singapore to Canada – and they’re currently setting their sights on the U.S. market.

🎧 @spiritof608: Don't dig up in doubt what you planted in faith.
What you’ll learn

How Human Nature has built a business that is not only environmentally friendly, but also able to contribute to a more positive and inclusive take on beauty while giving sustainable employment opportunities to impoverished communities. Oh and one more thing: the company also helps lift up other startup brands by giving them retail space in their stores.

How you’ll be inspired

If Camille’s story of how Human Nature went from a three-person team to a socially responsible global brand with hundreds of employees in less than a decade doesn’t make your inner entrepreneur a little giddy, then nothing will.

What you’ll tell your friends

Ever heard of a “no firing” policy? Seriously. Like no one who works for Human Nature gets fired. Ever. Find out how that works out for Human Nature.

Resource of the week

Viber: A simple communication app that a whole company, like Human Nature, can run on.

 

Connect with Human Nature

Website: humanheartnature.com

Facebook: https://www.facebook.com/humannatureusa

Instagram: @humannatureus

Twitter: @humanheartnature

Mentioned in this episode: 

Gawad Kalinga

The Human Nature Story

Human Nature Co-founder Dylan Wilk’s story

Natural Products Association of America

Whole Foods

Trader Joe’s

Rags to Riches

Viber

T-shirt motto: Don’t dig up in doubt what you planted in faith.

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.



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