11 Jul 110: Impact Investing + Digital Marketing Musts for FEST Founders with GlobeIn’s Liza Moiseeva
Are you confident that more digital marketing would help grow your audience and expand your FEST brand, but you’re not quite sure where to start? Then this Knowledge Drop episode of the Spirit of 608 podcast is oh so for you. Today’s conversation brings a FEST founder onto the show to talk not only the inspiring story behind the badass ethical subscription box company she and her co-founders are building to show off artisan wares from around the globe, but also to dig into her digital marketing knowledge in hopes of helping ethical brands reach new audiences.
Meet this week’s guest, Liza Moiseeva, co-founder of GlobeIn.
When Liza said she’d be willing to not only come on the show and offer digital marketing advice, but actually delve into the real strategy and approaches she’s used to build GlobeIn’s audience from the ground up, I was thrilled – and blown away. As I personally become more and more interested in digital marketing – and especially how it can amplify and extend the value of earned media coverage in the press – I am realizing how difficult it is for a busy founder to find trustworthy information and advice that’s tailored for startups and early stage entrepreneurs. Liza brings that to the show this week – as well as her story building a subscription box brand that introduces conscious consumers to new products ethically sourced from makers around the world.
Listen in my conversation with Liza to for insight and actionable advice you can use in your own business to amp up your digital marketing, affiliate marketing, Facebook advertising, Facebook retargeting and influencer marketing strategy. Plus, hear Liza’s take on the difficult job of quantifying social impact when you’re building a brand committed to creating change through better business practices.
This episode brought to by PressDope, the affordable alternative to traditional PR and media relations made with care for socially-responsible fashion brands by the Spirit of 608.
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