13 Jun 106: How This Smart Swimwear Startup Created An Unfair Advantage + Turned Press Into Digital Marketing Gold with Andie’s Melanie Travis
If the swimsuit try-on experience leaves you flutter kicking for joy because it’s just so awesome, you should probably skip this episode. Actually, no, don’t – because even if you don’t think this week’s guest’s mission to revamp the road to finding the perfect one-piece suit is as splashy as I do, you’re going to be glued to her strategy for combing earned and sponsored media to grow her new company’s audience – and sales – with enviable precision and efficiency.
Meet this week’s guest, Melanie Travis, co-founder and CEO of Andie.
On this week’s show, Melanie and I talk about how she moved from some of the best known tech startups around (Kickstarter and Four Square, among them) to launch an ecommerce company aiming to change the way women shop for simple, stylish and – yes – functional one-piece bathing suits. Please and thank you to that. But what’s even more interesting than the opportunity to get a go-anywhere suit overnighted to you for at-home try on is the way Melanie has grown her New York startup with the help and generosity of another startup – her former employer, as it happens.
Listen in to hear Melanie school us on maintaining great relationships with past employers and creating unfair advantages by building an insanely good network of supporters. Then we’ll dive into the media strategy she and her team have used to turn press coverage into a catalyst for better digital marketing.
This episode brought to by PressDope, the affordable alternative to traditional PR and media relations made with care for socially-responsible fashion brands by the Spirit of 608.
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